Using Business to Restore Dignity
Addressing Poverty & Oppression
Poverty is not being able to provide for yourself the basic necessities to live, such as food, water or shelter. Oppression is having your basic human rights taken from you, such as freedom, education, or life itself.
The issues are complex. Charity is critical to help relieve needs, but it can't stop there. Ultimately people need opportunity, a means to provide for themselves.
We believe jobs are what's needed most.
Why a Job is About Dignity
Long-term aid creates dependency, where people rely on the charity of others. Worse, it degrades dignity, because people stop believing that they are capable of providing for themselves.
A job is the primary activity for sustaining and improving life. When you work, you provide for yourself and your family, as well as contributing value to society. We give people the ability to work and earn a fair income, while creating beautiful products that benefit others.
The products you buy create jobs and restore dignity.
How Business Creates Sustainability
Business has the power to be self-generating. When our artisans create their products, they purchase materials from their local shops, putting money back into small businesses. They also develop practical skills that are valuable to their community.
These are more than just jobs. They are activities that reaffirm human value and dignity. They are tools that generate greater opportunity for communities to grow.
When business is centered around people, we all thrive together.